FAQ: AKA The Umami Factor Elevator Pitch

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WHAT IS THE UMAMI FACTOR?

It’s two things. It’s the title of my new book, and it is the principle for making fermented beverages that provide a complex, mouth-filling, satisfying flavor sensation by balancing multiple aromas with the five tastes: sweet, sour, bitter, salty and umami.

WHAT IS UMAMI?

Umami is the taste sensation of savory foods. The word is Japanese for “delicious” taste. It’s provided by receptors in your mouth, throat, esophagus, and even stomach that detect the presence of glutamates, which are derived from amino acids. The umami sensation is pleasant for the same reason that “sweet” is pleasant.

The body is cued to detect vital, high-engergy nutrients: carbohydrates with sweet taste, and proteins with umami taste. Natural, unfiltered fermented beverages are packed with umami-producing compounds from the fruits, grains, and yeast they are made of.

WHAT IS FULL SPECTRUM FERMENTATION?

Full-spectrum fermentation describes a process of techniques combined with intricate ingredient formulas that create complex flavor arrangements evoking the response “There’s so much going on there! How did you do that?”

Full-spectrum beverages are complex and improbable, but ultimately well-balanced drinks.

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WHY IS THIS BOOK DIFFERENT?

It takes a full-spectrum look at beverages from soft drinks to hard liquor. It thoroughly discusses the components necessary for flavor balancing. It examines related spectra, such as the inebriation spectrum and the commitment spectrum. It has a textbook approach to data, with a multitude of tables for ingredients and supplies. It provides recipes and detailed instructions, but more importantly it is a call to chefdom for aspiring fermentation artists. Tally Ho!

Buy The Umami Factor now for a substantial pre-release discount here.

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